The next Martha Stewart waiting in the wings

With Martha’s legal troubles mounting and the Martha Stewart brand potentially irreparably damaged, who will step in to fill the breach? Stewart’s former publisher is putting its money on an Idaho farmer. MaryJane Butters has expertise in gardening, cooking, crafting -- and a two-book deal worth $1.3 million. The publisher is hoping to establish Butters as a “brand.”

Reporter: Deb Monroe
Public Radio International

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